As one of the platform giants, Amazon’s storage capacity has shrunk significantly this time, causing sellers to cry. Previously, the Amazon restocking restriction emails that sellers received mentioned that in order to prepare for the holiday shopping season and ensure timely receipt, storage and delivery of products for all sellers using FBA, Amazon will adjust restocking restrictions.
In fact, as early as August, Amazon’s policy adjustments were already in sight, including the cancellation, closure, sublease or shelving of more than 25 warehouses and distribution centers across the United States. There are also some cross-border sellers who said that they received a lot of job applications for Amazon FBA operations in Q3, which to a certain extent reflects that FBA employees are facing unemployment. The sharp reduction in personnel also promotes the implementation of Amazon’s inventory reduction policy during the peak marketing season.
Amazon will charge storage fees for excess storage capacity
However, with the arrival of the peak sales season in Q4, for a large number of Amazon sellers with limited storage capacity, it has caused great trouble in stocking and sales. Not only that, even sellers who have already delivered their goods to the warehouse are not immune, and Amazon will charge storage fees for excess storage capacity.
In other words, whether it is in the domestic stocking stage or the goods are already in the FBA warehouse, sellers need to be responsible for the volume of the goods beyond the storage capacity!
How to deal with the urgent need of a sudden decrease in storage capacity
How can Amazon sellers ensure that the marketing plan for the peak season is carried out as scheduled? With the continuous rise of more emerging platforms, both big sellers and small sellers have learned to divide their eggs into different baskets. For example, under the current platform pressure, they turn to third-party logistics providers. The development of third-party overseas warehouses and logistics has provided strong support for these troubled sellers.
1. Not restricted by platform policy
Whether it is Amazon or other platforms, sellers use third-party overseas warehouses, which are directly delivered to consumers from overseas warehouses, or can be replenished to FBA warehouses in a timely manner.
Not only can Amazon’s limited storage capacity be reasonably turned around, but in a long-term business model, third-party logistics providers can also stably solve problems such as congestion, difficulty in listing, and inventory depletion for sellers, as well as ease sellers’ operating costs. , capital turnover, etc. bring certain pressure.
2. Reduce the logistics cost of sellers
Amazon’s FBA in the United States has continuously adjusted its fees in the past two years, corresponding to the increased fuel and inflation surcharges, holiday peak delivery fees, etc., all of which are increasing logistics costs for sellers.
Third-party overseas warehouses have price advantages for the storage of medium and large-sized goods. Secondly, the centralized transportation mode not only breaks the restrictions on product volume, weight and price, but also provides more possibilities for cross-border sellers to expand the categories that can be sold. , which also effectively reduces the average transportation cost of a single product.
3.Better overseas warehouse service
If sellers want to form large-scale sales growth more freely, they can use third-party overseas warehousing services to ensure faster response and delivery speed, timely return and exchange, etc. according to the order needs of local buyers, so as to ensure better shopping for buyers. experience.
Third-party overseas warehouses continue to accumulate in better logistics systems and data accumulation, providing sellers with logistics and warehousing solutions that reduce costs and increase efficiency, which are also recognized by all sellers.
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